Teach For America
Teach For America came to Blue State looking for solutions to several challenges. A large nation-wide nonprofit organization, TFA’s ethos is to improve educational disparity by mobilizing recent graduates to teach in one of over 50 high-need areas across the U.S. Every year, they evaluate 56,000 applicants and then prepare around 3,000 corps members for their first year of teaching — but this application process and training was made difficult by the fact that every year, corps members, applicants, and TFA staff had to find their way around a very fragmented online experience, spread across multiple platforms and not integrated at all.
Designing an integrated experience
The first experience that a potential corps member was likely to have with TFA was visiting the public site and signing up to start an online application to be considered for a place in the corps. The public site and the logged-in application site were hosted on two different platforms — and other than the moment when public site visitors were sent over to begin their application, the two sites felt completely unrelated.
To unify the the whole experience the first step for our design team was to redefine Teach for America’s visual identity. Having a strong and consistent design language was imperative to help inform and guide the user into achieving whatever their goal was in a given moment, whether it be finding information or beginning the application process.
Senior Designer along with another designer, Andy Babb