Global Alliance for Rabies Control

In 2015 Brooklyn United was hired by the Global Alliance for Rabies Control (GARC), a well known non-profit organization. Our job was to design, direct and develop a campaign committed at creating awareness with the goal to eliminate human deaths from rabies as well as to relieve the burden of the disease in animal populations, especially dogs.

As lead designer I was responsible for designing the logo and brand identity system. This system would then be implemented on multiple of pieces such as posters, newsletters, magazine ads, website, online banners.

Visit https://endrabiesnow.org/

MY ROLE

Lead Designer/ Art Direction/ Illustrator

AGENCY

Brooklyn Digital Foundry

  Rabies virus character.   I designed this little fellow for fun. During the discovery process I looked at multiple images of the Rabies virus. To me it looks like a hairy bullet. So I tried making a character out of it in photoshop, one that we could use in other design pieces. It was never used, but I like him. :)

Rabies virus character.  I designed this little fellow for fun. During the discovery process I looked at multiple images of the Rabies virus. To me it looks like a hairy bullet. So I tried making a character out of it in photoshop, one that we could use in other design pieces. It was never used, but I like him. :)

 

This campaign needed to reach multiple cultures and countries. During my research process I found examples of exquisite patterns used by these countries in their arts and crafts. In addition to designing the logo and the campaign "look and feel" I designed a series of geometric patterns to further enrich the eclectic nature of this campaign.